This Privacy Policy describes how RoundRetail (the “Website”, “we”, “us”, or “our”) collects, uses, and discloses personal data when you visit Roundretail.com (the “Website”), use our services, make purchases, or otherwise communicate with us regarding the Website (collectively, the “Services”). As used in this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or other individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy periodically, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Data
To provide the Services, we collect as outlined below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, fulfill legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, or the rights of our users or others.
What Personal Data Do We Collect?
The types of personal data we receive about you depend on how you interact with our Website and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can reasonably be linked to you. The sections below describe the categories and specific types of personal data we collect.
Information We Collect Directly From You
Information you directly submit to us through our Services may include:
Contact details including your name, address, phone number, and email address.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions, and other account security details.
Customer support information including information included in communications with us, such as when you send a message through the Services.
Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect Through Automated Means
We may automatically collect certain information about your interaction with the Services (“Usage Data“). To do this, we may use cookies, pixels, and similar technologies (“Cookies“). Usage Data may include information about how you access and use our Website and account, including device information, browser details, network connection information, your IP address, and other details about your interaction with the Services.
Information We Collect From Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
Companies that support our Website and Services, such as payment gateway (Stripe, PayPal).
Our payment processors, who collect payment information (e.g., bank account, credit/debit card details, billing address) to process payments, fulfill orders, and deliver requested products or services to fulfill our contract with you.
When you visit our Website, open or click on emails we send, or interact with our Services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies.
All information we receive from third parties is handled per this Privacy Policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Data
Providing Products and Services. We use your personal data to deliver the Services and fulfill our contract with you, including processing payments, fulfilling orders, sending account notifications, managing your account, arranging shipping, facilitating returns/exchanges, and other account-related features.
Marketing and Advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing emails, SMS/text messages, or postal mail, and displaying ads for products or services. This may include using your data to personalize the Services and ads on our Website and other platforms. If you reside in the EEA, the legal basis for this processing is our legitimate interest in selling our products under Article 6(1)(f) of the GDPR.
Security and Fraud Prevention. We use your personal data to detect, investigate, or address fraudulent, illegal, or malicious activities. If you create an account, you are responsible for securing your login credentials. We strongly advise against sharing your username, password, or other access details with third parties. If you suspect unauthorized account access, contact us immediately. If you reside in the EEA, the legal basis for this processing is our legitimate interest in protecting our Website and customers under Article 6(1)(f) of the GDPR.
Communications and Service Improvements. We use your personal data to provide customer support and improve our Services. This is based on our legitimate interest in responding to inquiries, delivering effective services, and maintaining our business relationship with you under Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use Cookies on our Website. For details about cookies used in connection with our store. We use Cookies to operate and improve our Website and Services (including storing your preferences/actions), perform analytics, and better understand user interactions with the Services (under our legitimate interest to manage, enhance, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Website to personalize services, products, and ads.
Most browsers accept Cookies by default. However, you can configure your browser to remove or reject Cookies. Please note that removing or blocking Cookies may impact your experience and cause some Services, including certain features, to function improperly or become unavailable. Blocking Cookies may not completely prevent us from sharing information with third parties, such as advertising partners.
How We Disclose Personal Data
Under certain circumstances, we may disclose your personal data to third parties for contractual performance, legitimate purposes, or other reasons outlined in this Privacy Policy. Such circumstances include:
With vendors or third parties providing services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
With business and marketing partners to provide services and advertise to you. Partners use your data per their own privacy policies.
When you direct, request, or consent to sharing information with third parties (e.g., via social media widgets or login integrations).
With subsidiaries or affiliates to support our legitimate business interests.
In connection with business transactions (e.g., mergers or bankruptcy), to comply with legal obligations (e.g., responding to subpoenas), enforce terms of service, or protect the Services, our rights, or users’ rights.
We disclose: the following categories of personal data (including sensitive personal data) about users for the purposes described in How We Collect and Use Your Personal Data and How We Disclose Personal Data:
Category
Categories of Recipients
Identifiers such as basic contact details and order/account informationCommercial information such as order details, shopping data, and support informationInternet or network activity, such as Usage DataGeolocation data, e.g., approximate location derived from IP address
Vendors and third parties providing services on our behalf (e.g., ISPs, payment processors, fulfillment partners, support teams, data analysts)Business and marketing partnersAffiliates
We do not use or disclose sensitive personal data for purposes other than those specified without your consent.
With your consent, we disclose personal data for advertising and marketing as follows.
Third-Party Websites and Links
Our Website may link to third-party websites/platforms. When accessing these links, review their privacy and security policies. We do not guarantee or take responsibility for the privacy practices, accuracy, or reliability of third-party sites. Information you share on public/semi-public platforms (including social media) may be viewable by other users without restriction. Inclusion of such links does not imply endorsement unless disclosed in the Services.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal data from children. If you are a parent/guardian and believe your child has provided data to us, contact us using the details below to request deletion.
At the time of this Privacy Policy’s publication, we have no actual knowledge of “selling” or “sharing” (as defined by applicable law) personal data of individuals under 16.
Security and Retention of Your Data
No security measures are perfect, and we cannot guarantee “perfect security.” Additionally, information transmitted to us may not be secure during transit. We advise against using insecure channels to share sensitive information.
We retain personal data as long as necessary to manage your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.
Your Rights
Depending on your location, you may have some or all of the following rights regarding your personal data. These rights are not absolute and apply only in specific circumstances. We may decline requests where permitted by law.
Right to Access/Information: You may request access to personal data we hold about you, including details about how we use and disclose it.
Right to Deletion: You may request deletion of personal data we hold about you.
Right to Correction: You may request correction of inaccurate personal data we hold about you.
Right to Portability: You may request a copy of personal data we hold about you and, in some cases, ask for its transfer to a third party.
Right to Opt Out of Sale/Sharing/Targeted Advertising: You may direct us not to “sell” or “share” your personal data or object to processing for “targeted advertising” under applicable laws. Visiting our Website with a Global Privacy Control (GPC) opt-out signal will be treated as a valid opt-out request for the associated browser/device.
Restriction of Processing: You may request that we stop or restrict processing of your personal data.
Withdraw Consent: Where we rely on consent for processing, you may withdraw consent at any time.
Right to Appeal: If we deny your request, you may appeal our decision by responding directly to our denial.
Manage Communication Preferences: You may unsubscribe from promotional emails using the link in our emails. Note that non-promotional emails (e.g., account/order updates) may still be sent.
Exercise these rights via our Website or by contacting us using the details below.
We will not discriminate against you for exercising your rights. We may need to verify your identity (e.g., via email or account details) before responding. Authorized agents may submit requests on your behalf with proof of authorization and identity confirmation. We will respond promptly as required by law.
Complaints
If you have concerns about how we process your personal data, contact us using the details below. If unsatisfied with our response, you may appeal by contacting us or filing a complaint with your local data protection authority. EEA residents can find their supervisory authority here.
International Users
We may transfer, store, and process your personal data outside your country. Your data may be processed by staff, vendors, or partners in these locations.
When transferring data outside Europe, we rely on recognized mechanisms like the European Commission’s Standard Contractual Clauses or equivalent UK agreements, unless the destination country ensures adequate protection.
Contact
For questions about our privacy practices, this Privacy Policy, or to exercise your rights, email us at Contact@roundretail.com or via contact us page .
Under applicable data protection laws, we are the controller of your personal data unless otherwise stated.
